It appears Microsoft's latest "Laptop Hunter" campaigns highlighting the value of PCs are getting under Apple's skin. At the Worldwide Partner Conference, Microsoft COO Kevin Turner spoke about a recent call from Apple Lawyers when talking about the success of the new campaign:
And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business.
I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.
After years of portraying Windows is junk with questionable statements of their own Apple screams mercy the first time Microsoft finally lands a punch? Come on Apple, this is the game you started.
