Xbox 360 was about the entertainment experience around the box and the box being in the center of that entertainment experience. Xbox One, if you remember our branding early on, was ‘always on input, all in one. Those names were really built around the purpose of the box. I dont feel like I need to follow in their footsteps because theyre kind of self contained,” Spencer concluded. While were still left wondering what the new name of the console might be, at least we can assume that ‘Xbox...

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