“Trust is fragile, and consumers have plenty of reasons to be wary of how their data is used,” said a top Microsoft executive Julie Brill who also believes companies and government arent doing enough to protect the privacy of personal information. “Today, it is simply too difficult for people to find out what personal data is collected about them or how it will be used,” she added. In the past several months or perhaps years, high profile data breaches such as the Facebook Cambridge Analytica...

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