The British Estonian company is using techniques borrowed from the worlds of fintech and telemedicine, including asking users to film themselves while taking the at home test, in a bold attempt to solve remote testings adherence and trust problem. Initially targeting private individuals and businesses in the U.K., with other markets to follow, tests can be ordered online and are carried out remotely with the promise of a certified result the following day for PCR tests and in under 90 minutes...

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