This over the top business, or Amazon OTT as its called, includes anywhere ads show up alongside content on the IMDb TV app, Twitchs game streaming site, during live sports Amazon streams through Prime Video, its 3P network and broadcaster apps, and its Amazons News app for Fire TV. IMDb TV viewership, in particular, jumped 138% year over year, Amazon noted. The ad supported service, which likely benefited from the same pandemic bump that drove streaming service viewership higher across the...

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