We may have bitten off more than we could chew, folks. An Amazon engineer told me that when he heard what I was trying to do with Ars headlines, the first thing he thought was that we had chosen a deceptively hard problem. He warned that I needed to be careful about properly setting my expectations. If this was a real business problem... well, the best thing he could do was suggest reframing the problem from good or bad headline to something less concrete. That statement was the most family...

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