Ren is a product manager at Reality Defender, a company that makes tools to combat AI disinformation. During a video call last week, I watched him use some viral GitHub code and a single photo to generate a simplistic deepfake of Elon Musk that maps onto his own face. This digital impersonation was to demonstrate how the startups new AI detection tool could work. As Ren masqueraded as Musk on our video chat, still frames from the call were actively sent over to Reality Defenders custom model for...

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