fter ChatGPT broke cover in late 2022 and the tech industry embarked on its contemporary rendering of tulip mania , people started to wonder why the biggest tech giant of all – Apple – was keeping its distance from the madness. Eventually, the tech commentariat decided that there could be only two possible interpretations of this corporate standoffishness: either Apple was way behind the game being played by OpenAI et al ; or it had cunning plans to unleash upon the world its own world beating
