A third gen Apple TV 4K costs $130 or $150 depending on the model, but both of those prices come in far higher than any other streamer on the market. The Google Streamer and Roku Ultra cost $100, and those are the next two closest in price. For a while, the rumored Sonos streamer was expected to blow past all of those prices, but the product was canceled before it ever saw the light of day. A lot of people make decisions based on price, and considering that the Apple TV 4K hardly ever goes on...
