I'll give you a second to finish clutching your pearls. In a recent comprehensive study by Tracy McDonald from Seer Interactive, Tracy analyzed 10,000 keywords with informational intent ranking in the top 20 positions. The research showed a significant decline in engagement. To validate these findings, the data sources included Google Ads for paid click through rate CTR, Google Search Console for organic CTR, and ZipTie AIO data to track whether an AI overview was present. Also: ...
