You can tell the company is proud of this little stunt it’s pulled off because the blog about it begins with a dramatic summary of the history of film and how it has evolved — implying generative AI tools are the next step in this grand evolution. The blog, written by Jay Tan, says the reason the Visual Design team used generative AI for this advert is because they only had one month to plan, film, and edit the entire thing. They used AI tools to draft the script, storyboards, and...
