While xAI has apologized for Grokâs previous behavior, the backlash hadnât fully died down. The timing of this release was telling, and effective. Musk replaced the headlines about Grokâs racism with something the internet could meme, argue over, and obsess about. Within 48 hours, the Companions announcement racked up nearly 30 million views on X formerly Twitter. The new Companion feature is part of a broader strategic pivot by Musk. While OpenAI and Meta race to make the most powerful...
