nd so Fortnite has done it again. Over the past five years, developer Epic Games maintained the relevance and awareness of its ageing online shooter by churning out pop culture collaborations, from Marvel to John Wick to Sabrina Carpenter. For limited periods, players get to take part in the game as their favourite movie characters and music artists, an arrangement that provides refreshed audience numbers for the game – and a tidy revenue stream for the brands. Now its the turn of The Simpsons...
