Apple has mostly carried on that principle, if not taken it to extremes when you consider devices like the . But for all of that, it seems to me that the company is missing out on an obvious way to exploit its philosophy that doesnt involve spending a fortune on new categories or form factors, or even new apps and accessories: giving customers more ways to customize software on a more frequent basis. It a simple idea, but there plenty worth elaborating on. I wouldnt say Apple is doing anything...
