What Happened – and the Hidden Environmental Impact of AI Driven Consumption We already know AI is thirsty; data centers guzzle massive amounts of water and power. But this study points out a different, invisible cost: the way AI nudges human behavior. The researchers ran a simple test. They asked chatbots from Microsoft , Google, OpenAI, and Perplexity a neutral query: “children’s clothes.” Every single platform treated it as a shopping request. They instantly served...
