SAN FRANCISCO—Automakers are starting to follow somewhat familiar paths as they continue their journeys to electrification. Electric vehicles are, at first, strange new tech, and usually look like it. Mercedes Benzs EQS and EQE are good examples—with bodies that look like bars of soap worn down in the shower, they stood out. For early adopters and trailblazers that might be fine, but you need to sell cars to normal people if you want to survive, and that means making EVs more normal. Which is...

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