For anyone whoâs been paying attention over the past few months, itâs no surprise that the AI driven memory chip shortage is pushing up prices on consumer electronics, and that those increases arenât slowing down anytime soon. Now, months after most consumers had already come to terms with the situation, Samsungs co CEO, TM Roh, acknowledged the crisis. In an interview with Reuters at CES, Roh addressed the shortage and its implications for the South Korean tech giant. âAs this...