In the “Get the highlights” section on Apple’s MacBook Neo landing page, the company features a promotional image with the caption “macOS. Easy to use. Runs all your go to apps. Puts the fun in functional.” This image prominently showcases Microsoft Office apps. Instead of focusing on its own suite of work apps, namely Pages, Numbers, and Keynote, Apple is highlighting Microsoft Word, Excel, and PowerPoint right on the macOS dock. It is a striking visual admission...
