What does success look like for developers of online video games? In 2026, the answer could not be clearer: no one has a clue. Consider Highguard, 2026s first big flop. Signs were promising on its launch on 26 January, with a peak of 100,000 concurrent players on Steam – plus those enjoying the game on PlayStation and Xbox, which do not make player counts public. As a free to play game, the barrier to entry for Highguard was low. And thanks to a prime advertising placement at the end of...
