The social media giant, which has over 3bn users, says the scheme is for creators with over a million followers on other video sharing sites, citing Instagram, TikTok and YouTube in the scheme's announcement. Parent company Meta said it paid out nearly $3bn to creators in 2025 through monetisation programmes. You're always following audiences as a creator and so this doesn't fix it, said Jordan Schwarzenberger, manager of content creators the Sidemen. I love Facebook and I love...
