Researchers at the University of Ottawa tested the reactions of 243 adult volunteers 134 men and 109 women to a battery of hypothetical corporate instant messages, some with emojis, some without, to gauge the average response to the inclusion of these pictographic symbols. While messages without emoji were, far and away, deemed to be the most professional, emojis with a clear positive vibe paired with a positive or neutral text message also tended to enhance the test subjectâs assessment of...
