Say what you want about the state of Xbox right now — the person running it is not coasting. Since taking over from Phil Spencer in late February, Sharma has moved with a kind of restless energy that the brand has frankly needed for a while. A widely mocked marketing campaign got binned almost immediately. The whole Microsoft Gaming identity got folded back into a cleaner, Xbox led structure. Game Pass pricing got a meaningful trim. These aren’t reshuffles for the sake of optics....
