In psychology, there a concept known as anticipatory joy. It the observation that anticipating a good thing before you get it makes you happier overall than if you just got your hands on it immediately. So it no wonder that hyping up something — like a tech gadget — before its release does a great job of getting those endorphins flowing and making people feel more positive towards whatever youre trying to sell them. The thing is, though, that anticipation needs to match reality. Overhyping is a...
