SAN DIEGO A few months ago, most people paid a flat fee for their AI access. That was then. This is now. The days of AI pricing as a loss leader are over. As everyone has discussed here at FinOps X 2026 , AI's token based pricing model is becoming the foundation of the entire generative AI economy, and it's far more expensive than older models. Just ask CoPilot users who are having fits over the new token based pricing . For many enterprise customers, this reminds them of...
