Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today. Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one months notice before paying the new prices, Apple said, per Variety . Apples most recent price hike was in August 2025 , when monthly prices went from $10 to $13. Monthly prices also increased in October 2023 and October 2022. Apple TV then called Apple TV+ started in 2019 for a seemingly financially unsustainable $5...
