It was so bad that Apple was eerily close to repeating the steps that put the final nail in the coffin of Commodore Computers : its product line was confusing, and the company had nothing up its sleeve to challenge Microsoft complete domination of the home computer market. Apple annual losses? North of $1 billion. As a last ditch effort to save the ship, Steve Jobs went back to the drawing board. With the help of designer Jony Ive, Apple upended conventions in home computing and built the...
