Companies that want to use Dolby Vision have to license the technology and pay a royalty on each unit they sell with it, a high cost for a company that sells as many TVs as Samsung does each year. On top of that, Dolby requires that manufacturers rigorously test their Dolby Vision devices to ensure they meet the company high standards, presenting an additional cost. That why Samsung introduced HDR10+ in April 2017 as a direct rival to Dolby Vision, which had been available on some TVs for about...
