In his latest investor note, Kuo has given an expected price range of roughly $2,000 to $2,500 for Apple’s book style folding phone. For comparison, Samsung’s latest and greatest foldable phone, the Galaxy Z Fold 6 , carries a price tag worth $1,900. Kuo cites multiple reasons for the high asking price. First, he argues that Apple has a certain brand image to maintain, and to keep that status quo, the asking price will be on the higher side compared to the competition, assuming Ap
