That question was heavily explored at SXSW, with most AI related sessions either touching upon or diving deep into the topic of AI safety. Company leaders from IBM, Meta, Microsoft, and Adobe, to name a few, had insights to share on the future of AI. The consensus? It's not all doom and gloom.  Also: Microsoft is an AGI skeptic, but is there tension with OpenAI? AI needs a better PR agent; everything we have learned is from sci fi, said Hannah Elsakr, founder of Firefly for Enterpr

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