AI agents are using the internet like humans do. AI agents are engaging in searching for brands at a scale that's equal to a third of equivalent organic search , according to a report from digital marketing company BrightEdge published Wednesday. BrightEdge defines an AI agent as any AI tool that does work on your behalf. For example, if you ask ChatGPT to find the most cost effective bikes for teenagers to ride on gravel, OpenAI will use its live web browsing feature to look across...
